If you’re starting a business, you are constantly looking for ways to efficiently add value for your customers and grow your business. While developing software or offering services can take a lot of time, creating an info product – like a how-to video or an instructional e-book – is a quick and simple way to support your business.
Info products generate passive income. You can build them once and then sit back and let them bring in money without additional work on your part. If you offer info products for sale alongside your core business, they can become a steady revenue stream that supplements the other products and services you offer.
Info products build your client base. If you have a client that wants to work with you but can’t afford to hire your services, it’s handy if you can offer them an alternative solution that does fit their budget. You can suggest that budget-constrained potential clients use your info product to troubleshoot their...
In today’s day and age, businesses that want to succeed usually need to promote their online presence through social media. Even though it might seem simple to create a company profile and keep your followers updated, it’s easy to make social media mistakes that can limit your reach, your engagement, and maybe even your customer base. Read on to learn about 10 common social media mistakes that could be holding back your marketing on social media.
Social Media Mistake #1: Being active on every social media platform
Building and maintaining a social media presence on a new platform takes a lot of time and effort. Think about how much you have to invest to create high-quality content tailored to each platform, and to quickly respond to your followers on each platform.
Prioritize the social media platforms that are most useful for your business. Consider:
· Are many of the users on this platform part of your target...
Read on to learn about what branding is, the importance of understanding your customers, and how branding sets the stage for effective marketing.
What is branding?
When most people think of branding, they think of a logo, a symbol, or a slogan that a company uses to stand out from its competitors. Branding, though, is actually much more than this. Branding is everything that your customer associates with your company’s name. Branding, in other words, expresses who you are as a company, and it expresses what you offer. Basically, branding can be thought of as the mental image of what your company represents to consumers.
What should your brand accomplish?
Branding is about more than convincing potential customers to choose you instead of your competitors – it is also about becoming thought of as the only solution to a specific need that your customers have.
Good branding will:
Successful email marketing depends on a high-quality email marketing list. Follow the guide below for 12 key insights into how to develop an effective email marketing list for your business.
The Brand Setter Agency's 12 Tips On Building A Profitable Email Marketing List
1. Take advantage of every opportunity to ask a customer if you can email them. Think of every single time you have contact with a customer as a chance to ask for email permission – and think of every time you haven’t incorporated a request for email permission as a lost opportunity.
2. Explain why subscribing can benefit your customers. You need to convince them why it is worthwhile to subscribe to your emails rather than all the other email lists they could sign up for. It’s useful to be clear about how you will use their email address and how often (daily, weekly, or monthly) they should expect emails from you.
3. Define criteria and goals for building an email marketing list. Think...
Imagine the internet as a big marketplace and you are one of the sellers. Each stall has their own product with hundreds of people passing by. They are looking for what you have and comparing it with the rest of the sellers.
How can you make your voice stand out in a multitude of online activities?
In just a 1 second click of a button:
How do you keep your head high and rise above the rest? How do you stand out and be the go to place for these online users?
It’s a tricky thing but it can be learned and mastered.
The best way to stand out is through branding.
You, or your business, should have your own identity, where people can form a picture of you when they think of what you represent. Of course, this is not something that happens overnight, it has to be nurtured, and grown.
Here are 5 tips on branding to make you,...
“A brand is not just a logo, website, or business card… it’s an experience”
In today’s online world, the most successful brands sell an experience. Whether you’re a small business, big business, an entrepreneur, author, freelancer or consultant if your brand strategy doesn’t give your customer an experience then they will go elsewhere. It’s the harsh truth. But in business that’s what every owner needs to hear (some want to and some don’t!).
So, here are three steps to successful business branding that will help your customers have an experience that they will keep coming back for:
Brand Setter Agency 3 Steps To Successful Business Branding
1. Identify your audience and learn from them
You can have the best looking website in the world, the slickest logos and marketing campaigns at the ready but if it doesn’t land on the right audience it’s a complete waste of money, time and effort. Don’t fall into this...
Being on the top of Google for your most important keywords, or even just having a first page presence for your company name is essential in building credibility online. There’s a wealth of information on how to write SEO (Search Engine Optimised) copy. However, the best copy in the wrong place isn’t going to help one bit.
Of course, there are all those chop shop houses promising you the first page of Google - isn’t that an easier option? Sure, for a quick result that will probably get your whole website and company name banned from Google. Clearly, you don’t want to go down that route!
Why do press releases help with SEO rankings?
There’s a big debate on whether or not press releases actually do help your SEO rankings. We at the Brand Setter Agency firmly believe that it does. After all, any search engine algorithm will search for information from credible sources first. You can’t get any more credible than the major media outlets. Our...
Press clipping from WKTV and FOX34:
How To Stand Out Online
LONDON, UNITED KINGDOM - With more and more people opening up online companies it’s even more important that your business, or individual profile, stands out from the crowd. The expert use of branding strategies can make a huge difference in building trust and credibility with a potential audience. Brand Setter Agency™ CEO, Natascha Sing, knows the power of getting a company, or individual’s, profile branded correctly.
As Sing comments: “People buy people. So, how do you get that across online? The web is flooded with brandless identities which leaves users, or customers, failing to buy into your products or services. The key is to build trust, credibility and engagement through effective branding strategies”.
The idea makes a lot of sense looking at the world’s most profitable and recognisable brands. Companies like Facebook, Google, Apple and even McDonald’s aren’t...
Press clipping from CBS:
Renowned branding expert, Natascha Sing announced the launch of the Brand Setter Agency, dubbed the #1 Branding, Media & PR agency. Sing introduces her unique Brand Setter System to establish any business, entrepreneur, speaker, coach or consultant as the go-to authority in their field or industry.
London, United Kingdom
Natascha Sing, one of the world's leading branding experts has announced the launch of the much anticipated Brand Setter Agency. Natascha, acting CEO, has worked exclusively with some of the world's best entrepreneurs, speakers, coaches, consultants and businesses across a wide variety of sectors all over the world. 2017 marks the year she is bringing her expert team together, covering branding, marketing, advertising and PR, for a more personalised and full service offering.
As Natascha states: "I have always been led by gaining insight into who my client is, what their values are, what they do, how they do it and why. Getting to...
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