Read on to learn about what branding is, the importance of understanding your customers, and how branding sets the stage for effective marketing.
What is branding?
When most people think of branding, they think of a logo, a symbol, or a slogan that a company uses to stand out from its competitors. Branding, though, is actually much more than this. Branding is everything that your customer associates with your company’s name. Branding, in other words, expresses who you are as a company, and it expresses what you offer. Basically, branding can be thought of as the mental image of what your company represents to consumers.
What should your brand accomplish?
Branding is about more than convincing potential customers to choose you instead of your competitors – it is also about becoming thought of as the only solution to a specific need that your customers have.
Good branding will:
Imagine the internet as a big marketplace and you are one of the sellers. Each stall has their own product with hundreds of people passing by. They are looking for what you have and comparing it with the rest of the sellers.
How can you make your voice stand out in a multitude of online activities?
In just a 1 second click of a button:
How do you keep your head high and rise above the rest? How do you stand out and be the go to place for these online users?
It’s a tricky thing but it can be learned and mastered.
The best way to stand out is through branding.
You, or your business, should have your own identity, where people can form a picture of you when they think of what you represent. Of course, this is not something that happens overnight, it has to be nurtured, and grown.
Here are 5 tips on branding to make you,...
“A brand is not just a logo, website, or business card… it’s an experience”
In today’s online world, the most successful brands sell an experience. Whether you’re a small business, big business, an entrepreneur, author, freelancer or consultant if your brand strategy doesn’t give your customer an experience then they will go elsewhere. It’s the harsh truth. But in business that’s what every owner needs to hear (some want to and some don’t!).
So, here are three steps to successful business branding that will help your customers have an experience that they will keep coming back for:
Brand Setter Agency 3 Steps To Successful Business Branding
1. Identify your audience and learn from them
You can have the best looking website in the world, the slickest logos and marketing campaigns at the ready but if it doesn’t land on the right audience it’s a complete waste of money, time and effort. Don’t fall into this...
Press clipping from WKTV and FOX34:
How To Stand Out Online
LONDON, UNITED KINGDOM - With more and more people opening up online companies it’s even more important that your business, or individual profile, stands out from the crowd. The expert use of branding strategies can make a huge difference in building trust and credibility with a potential audience. Brand Setter Agency™ CEO, Natascha Sing, knows the power of getting a company, or individual’s, profile branded correctly.
As Sing comments: “People buy people. So, how do you get that across online? The web is flooded with brandless identities which leaves users, or customers, failing to buy into your products or services. The key is to build trust, credibility and engagement through effective branding strategies”.
The idea makes a lot of sense looking at the world’s most profitable and recognisable brands. Companies like Facebook, Google, Apple and even McDonald’s aren’t...
Press clipping from CBS:
Renowned branding expert, Natascha Sing announced the launch of the Brand Setter Agency, dubbed the #1 Branding, Media & PR agency. Sing introduces her unique Brand Setter System to establish any business, entrepreneur, speaker, coach or consultant as the go-to authority in their field or industry.
London, United Kingdom
Natascha Sing, one of the world's leading branding experts has announced the launch of the much anticipated Brand Setter Agency. Natascha, acting CEO, has worked exclusively with some of the world's best entrepreneurs, speakers, coaches, consultants and businesses across a wide variety of sectors all over the world. 2017 marks the year she is bringing her expert team together, covering branding, marketing, advertising and PR, for a more personalised and full service offering.
As Natascha states: "I have always been led by gaining insight into who my client is, what their values are, what they do, how they do it and why. Getting to...
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