Read on to learn about what branding is, the importance of understanding your customers, and how branding sets the stage for effective marketing.

What is branding?

When most people think of branding, they think of a logo, a symbol, or a slogan that a company uses to stand out from its competitors. Branding, though, is actually much more than this. Branding is everything that your customer associates with your company’s name. Branding, in other words, expresses who you are as a company, and it expresses what you offer. Basically, branding can be thought of as the mental image of what your company represents to consumers.

What should your brand accomplish?

Branding is about more than convincing potential customers to choose you instead of your competitors – it is also about becoming thought of as the only solution to a specific need that your customers have.

Good branding will:

1. Deliver a clear message
2. Motivate your customers to buy
3. Emotionally connect consumers with your...

In today’s day and age, businesses that want to succeed usually need to promote their online presence through social media. Even though it might seem simple to create a company profile and keep your followers updated, it’s easy to make social media mistakes that can limit your reach, your engagement, and maybe even your customer base. Read on to learn about 10 common social media mistakes that could be holding back your marketing on social media.

Social Media Mistake #1: Being active on every social media platform

Building and maintaining a social media presence on a new platform takes a lot of time and effort. Think about how much you have to invest to create high-quality content tailored to each platform, and to quickly respond to your followers on each platform.

Prioritize the social media platforms that are most useful for your business. Consider:

·         Are many of the users on this platform part of your target...

If you’re starting a business, you are constantly looking for ways to efficiently add value for your customers and grow your business. While developing software or offering services can take a lot of time, creating an info product – like a how-to video or an instructional e-book – is a quick and simple way to support your business.

Info products generate passive income. You can build them once and then sit back and let them bring in money without additional work on your part. If you offer info products for sale alongside your core business, they can become a steady revenue stream that supplements the other products and services you offer.

Info products build your client base. If you have a client that wants to work with you but can’t afford to hire your services, it’s handy if you can offer them an alternative solution that does fit their budget. You can suggest that budget-constrained potential clients use your info product to troubleshoot their...

Successful email marketing depends on a high-quality email marketing list. Follow the guide below for 12 key insights into how to develop an effective email marketing list for your business.

The Brand Setter Agency's 12 Tips On Building A Profitable Email Marketing List

1. Take advantage of every opportunity to ask a customer if you can email them. Think of every single time you have contact with a customer as a chance to ask for email permission – and think of every time you haven’t incorporated a request for email permission as a lost opportunity.

2. Explain why subscribing can benefit your customers. You need to convince them why it is worthwhile to subscribe to your emails rather than all the other email lists they could sign up for. It’s useful to be clear about how you will use their email address and how often (daily, weekly, or monthly) they should expect emails from you.

3. Define criteria and goals for building an email marketing list. Think...

Being on the top of Google for your most important keywords, or even just having a first page presence for your company name is essential in building credibility online. There’s a wealth of information on how to write SEO (Search Engine Optimised) copy. However, the best copy in the wrong place isn’t going to help one bit.

Of course, there are all those chop shop houses promising you the first page of Google - isn’t that an easier option? Sure, for a quick result that will probably get your whole website and company name banned from Google. Clearly, you don’t want to go down that route!

Why do press releases help with SEO rankings?

There’s a big debate on whether or not press releases actually do help your SEO rankings. We at the Brand Setter Agency firmly believe that it does. After all, any search engine algorithm  will search for information from credible sources first. You can’t get any more credible than the major media outlets. Our...