In today’s day and age, businesses that want to succeed usually need to promote their online presence through social media. Even though it might seem simple to create a company profile and keep your followers updated, it’s easy to make social media mistakes that can limit your reach, your engagement, and maybe even your customer base. Read on to learn about 10 common social media mistakes that could be holding back your marketing on social media.

Social Media Mistake #1: Being active on every social media platform

Building and maintaining a social media presence on a new platform takes a lot of time and effort. Think about how much you have to invest to create high-quality content tailored to each platform, and to quickly respond to your followers on each platform.

Prioritize the social media platforms that are most useful for your business. Consider:

·         Are many of the users on this platform part of your target...

Being on the top of Google for your most important keywords, or even just having a first page presence for your company name is essential in building credibility online. There’s a wealth of information on how to write SEO (Search Engine Optimised) copy. However, the best copy in the wrong place isn’t going to help one bit.

Of course, there are all those chop shop houses promising you the first page of Google - isn’t that an easier option? Sure, for a quick result that will probably get your whole website and company name banned from Google. Clearly, you don’t want to go down that route!

Why do press releases help with SEO rankings?

There’s a big debate on whether or not press releases actually do help your SEO rankings. We at the Brand Setter Agency firmly believe that it does. After all, any search engine algorithm  will search for information from credible sources first. You can’t get any more credible than the major media outlets. Our...